New Consumer Research Shows Broad U.S. Demand for Next-Gen Materials

Sep 28, 2021 | Press Release

Over a third of consumers say they will pay more for sustainable, animal-free leather, wool, down, silk, fur, and exotic skins.

A new study from the Material Innovation Initiative and North Mountain Consulting Group found that almost all respondents in the United States – 94% – were open to purchasing next-gen materials. Nearly half – 45% – were highly likely to purchase and 39% said they would actually pay more for sustainable, animal-free versions of leather, wool, down, silk, fur, and exotic skins.

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