MAY, 2023 U.S. Consumer Research

Jun 12, 2023

2023 U.S. Consumer Research Report Hero Photo

In Partnership with North Mountain Consulting Group

A May 2023 Consumer Research Report shows nearly all survey participants (92%) stated they were at least somewhat open to purchasing next-gen materials, including 51% who were somewhat or moderately likely to purchase, and 41% who were very or extremely likely to purchase, in place of conventional animal products and current-generation synthetics. The report was produced in partnership with Material Innovation Initiative (MII) and North Mountain Consulting Group.

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