This study outlines the potential adoption of next-gen materials among U.S. consumers, as well as the preferences, shopping habits, and sociodemographic profiles of early adopters.
Consumer Adoption of Next-Gen Materials: A U.S. Segmentation Study
This study outlines the potential adoption of next-gen materials among U.S. consumers, as well as the preferences, shopping habits, and sociodemographic profiles of early adopters.
Regarded as a 'mega-summit to accelerate the adoption of the next-gen materials,' the Material Innovation Conference hosts brilliant minds fueling the future of the next-gen materials industry, from concept to commercialization.