Brand Engagement with Next-Gen Materials: 2022


Next-gen material innovators continued to iterate and scale in 2022. We saw some remarkable collaborations and progress. We learned that brands are truly seeking alternatives to the current unsustainable products. Considering how few innovators were scaled in 2022, we found this year to be impressive.

If you’re paying attention, you know that we are living in a Material Revolution and it is growing rapidly. Innovators are re-inventing animal leather, fur, silk, wool and down and making them renewable and sustainable. Perhaps due to the environmental impact of industrial animal agriculture, most innovators tackled animal leather. So it makes sense that most of the collaborations in 2022 used next-gen leather for accessories, bags, small leather goods (slgs) and footwear.

Download the report now to discover the exciting results of numerous brand-innovator collaborations in 2022 across 5 categories: Outerwear, Apparel, Accessories, Footwear, Home and Auto.

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