Tailored for scientists, entrepreneurs, material innovators, investors, and brands, this report examines the unique properties of fur, its environmental and animal impact, and why we need next-gen alternatives that are more sustainable and humane. What makes fur special and how can it be improved? How do consumers feel about fur today and what is the state of fur banning legislation? What is the current market opportunity for next-gen fur? We cover all this and more in our comprehensive report on fur.
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- Why next-gen fur is more preferable for the environment and animals than animal-based and synthetic fur.
- Performance advantages and disadvantages of animal-based and synthetic fur.
- How technology can improve upon animal-based and synthetic fur.
- Key targets in next-gen fur creation.
- Current market opportunity and exciting untapped white spaces for next-gen fur.
- Profiles on next-gen fur innovators.