Reports
The Material Innovation Initiative conducts world-class research that spurs investments and partnerships and helps scale next-gen material innovations. Our reports, publications, factsheets, and databases analyze the state of the next-gen materials industry, map white space opportunities, advise entrepreneurs and next-gen material companies, and connect investors to exceptional investment opportunities.
MAY, 2023 U.S. Consumer Research
In Partnership with North Mountain Consulting Group
A May 2023 Consumer Research Report shows nearly all survey participants (92%) stated they were at least somewhat open to purchasing next-gen materials, including 51% who were somewhat or moderately likely to purchase, and 41% who were very or extremely likely to purchase, in place of conventional animal products and current-generation synthetics. The report was produced in partnership with Material Innovation Initiative (MII) and North Mountain Consulting Group.
Next-Gen Leather: Chinese Consumer Perceptions
This study demonstrates a high degree of acceptance of next-gen leather in urban China and presents opportunities for scientists, start-ups, and brands to develop next-gen leather.
New Materials Nomenclature Assessment
This study assesses nomenclature options for high-performance, sustainable, and humane materials and recommends “next-gen” as an overarching, consumer-friendly category term.
Consumer Adoption of Next-Gen Materials: A U.S. Segmentation Study
This study outlines the potential adoption of next-gen materials among U.S. consumers, as well as the preferences, shopping habits, and sociodemographic profiles of early adopters.
Alternatives to Leather: An Exploratory Study of U.S. Consumer Perceptions
This study shows the preference of many U.S. consumers for animal-free leather and highlights opportunities for scientists, start-ups, and brands to develop next-gen leather.