Material Innovation Institute Issues the Next-Gen Leather – China Study

Aug 2, 2021 | Press Release

A Material Innovation Initiative (MII) study done in collaboration with Nort Mountain Consulting Group shows that consumer interest has tipped away from animal leather and toward leather alternatives in China. China is a huge market, with fashion industry revenue expected to be 383 billion USD in 2021. This is 44% of the global total.

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