Fur is one of the earliest animal-based clothing materials used by humans, with evidence dating back over 40,000 years. But with this rich history comes a price.
This webinar will deliver a brief overview of MII’s latest report “What Makes Fur, Fur?”, to inform and give context to this conversation with next-gen fur innovators who are in various stages of development from R+D to scale.
During the discussion the panelists will touch on:
- The complicated and emotional appeal of fur and what exactly is luxury fur in 2024
- Practical topics such as performance and price; do aesthetics outweigh either of these
- What makes next-gen fur more environmentally preferable than animal or incumbent synthetic faux fur
- How technology can improve animal-based and synthetic fur
- Market opportunity for next-gen fur
Given the recent surge in fur coat purchases – real and faux – this is sure to be an interesting, timely and worthy conversation.
Join this exclusive discussion with leading innovators who are showing us a way forward with alternative, luxury, novelty next-gen fur.
Check out the full recording on YouTube here.