Material Innovation Initiative’s Director of Materials Innovation and Design Thomasine Dolan Dow was recently joined by Harrie Schoots, Textile Consultant, for a webinar on How to Price Your Material.
Pricing a next-gen material can be a challenge. In this webinar, Harrie covers how to find the right price for your fiber/material.
This is a practical overview for fiber and material innovators on how to estimate raw material costs of yarn and fabric for apparel or footwear markets. Learn how to competitively cost your fiber or material and how this relates to fabric yield in an assembled product. You will also learn how yarn content can impact tariffs.
Dyes are often underestimated. They can impact the cost of your fibers and materials and thus impact brand adoption. This webinar covers this important topic and more, providing clarity and actionable insights for innovators who are looking to develop next-gen materials and fibers.
Key Points
Key points covered include understanding market demand, considering production costs, evaluating competitor pricing, and leveraging value-based pricing models. Harrie emphasizes the importance of aligning pricing strategies with business goals and market positioning. He also highlights the need for ongoing market research and adaptability to changes in the market environment.
Harries detailed presentation is not to be missed if you are looking for clear guidance in this area. Watch the video above for in-depth insights.
Questions and Answers
Harrie provided valuable insights to a myriad of audience questions, such as:
- How does dope dyeing differ from yarn dyeing and from fabric dyeing?
- On brands that stipulate they require “cost-neutrality” (OSU Conference) but don’t get more specific: Would you hazard a guess whether they mean same purchasing cost or would they mean the “basis weight” – or even the cost for dyed and finished fabric?
- When determining the appropriate fabric price that one should pay, it depends highly on the cost of the individual fibers used and the blend. What resources do you recommend to find out the specific prices of these fibers?
- Are there any considerations for tariffs and duties regarding importing fabric vs. finished products/garments made with those fabrics?
To get involved in our future webinars, check out our upcoming sessions here.