In Partnership with North Mountain Consulting Group
A May 2023 Consumer Research Report shows nearly all survey participants (92%) stated they were at least somewhat open to purchasing next-gen materials, including 51% who were somewhat or moderately likely to purchase, and 41% who were very or extremely likely to purchase, in place of conventional animal products and current-generation synthetics. The report was produced in partnership with Material Innovation Initiative (MII) and North Mountain Consulting Group.