by Courtney McArthur | Nov 1, 2023
In Partnership with North Mountain Consulting Group A May 2023 Consumer Research Report shows nearly all survey participants (92%) stated they were at least somewhat open to purchasing next-gen materials, including 51% who were somewhat or moderately likely to...
by Courtney McArthur | Mar 21, 2021
This study outlines the potential adoption of next-gen materials among U.S. consumers, as well as the preferences, shopping habits, and sociodemographic profiles of early adopters.
by Courtney McArthur | Jul 8, 2020
This study demonstrates a high degree of acceptance of next-gen leather in urban China and presents opportunities for scientists, start-ups, and brands to develop next-gen leather.
by Courtney McArthur | Jul 7, 2020
This study shows the preference of many U.S. consumers for animal-free leather and highlights opportunities for scientists, start-ups, and brands to develop next-gen leather.
