The MINK company was founded by activist and celebrity stylist Rebecca Mink as she searched for sustainable alternatives in luxury products. Over the years the MINK brand has made shoes for Miley Cyrus, Natalie Portman, Madonna, Pamela Anderson, and Jennifer Lopez, and for brands, including CHANEL, Dolce & Gabbana, GUCCI, Christian Louboutin, and Jimmy Choo. MINK brand took advantage of its facilities and shoe masters to study, research and create its own plant-based leather. MINK partnered with the Material Science University in Milan, Italy in 2020 to invent a new plant-based leather.